By Colin Dunbar
Author's Note
There is a wide variety of ebook formats that can be divided into 2 categories: PDF/exe and e-publications (ePub, MOBI, etc.). This article discusses design features for the PDF ebook format. In should also be noted that although a fictional work can also benefit from design principles, this article covers the design of non-fiction ebooks.
Preamble
To format an ebook is pretty clear, but why in the world do I need to design my ebook?
Good question.
I'll be the first to admit, the content (subject matter) of your ebook plays a big role in the success of your ebook. But when you consider where and how ebooks are sold, you'll see the advantages of a professional ebook design.
An ebook is sold from your web site (or an online bookseller), and it's common to offer a money-back guarantee (especially for non-fiction ebooks). Therefore, if your ebook has an amateurish (or shoddy) design, you may end up getting a lot of refunds. Not good for business (especially if you're focusing on this monetization model).
Another common practice with ebooks is to offer a free sample (usually a free chapter). If your reader struggles to read the sample, or it's plain and boring, do you think s/he will buy the ebook?
Word-of-mouth is a powerful promotional strategy. If a book is difficult to read/use, there is little chance that the reader will tell anyone else about it - except maybe to say how bad it is.
Design Elements
 |
| Plain page |
 | ||
| Designed page |
Richard Hendel says in his book, On
Book Design, "Every choice made by a designer has some effect on the
reader. The effect may be radical or subtle, but it is usually outside a
reader's ability to describe." Even though Hendel is talking about hard
copy books, it's actually no different for ebooks, especially when we see how ebooks
are growing in popularity.
Ebook design can be thought of as
the furnishings in a home. Sure, a dull, empty house will still give us cover
from the elements, but it's the furnishings that make it comfortable and
attractive. They are what turns a house into a home.
And that is what a professional book
design does for your ebook. It helps to transform an "offering" into a
"sale"... more sales mean more income for you!
Apart from the mechanical book
design structure (i.e., Copyright page, Foreword, etc.), there are things like
paragraph length, sentence length, white space, etc. that should also be taken
into account.
These are the elements I'm going to
discuss in this article:
- Ebook cover design
- Table of Contents
- Depending on length of book, alphabetical index (easy for reader)
- Suitable headlines and subheads
- Paragraph and sentence length
- Font selection and size
- Suitable images that support the text (non-fiction)
- Language that is easy to read
- Layout that suits the type of book (ex., children's book versus business book)
- Margins, headers, and footers
- Tables and graphs
- Numbered and bullet lists.
Ebook design is not about tricking
your manuscript out with fancy trimmings, it's about turning a good manuscript
into an effective, easy-to-use, or entertaining, professional product.
Keep in mind that even the best
design cannot substitute poor quality content. Before you consider the design
elements, make sure your manuscript has been checked, edited, and proofread.
Ready to get into the design
principles to turn your ebook into a masterpiece?
Let's go...
Front
Cover
 |
| Example ebook cover |
The cover of your ebook is the first thing your reader sees
when the ebook is opened. Just as with a headline on a web page, make the cover
hook your reader! An added benefit is that it can also be used to advertise
your ebook on your site (apart from your 3D e-cover). You could also use a
thumbnail of your flat cover image to advertise your ebook on other sites (ex.,
you can upload a thumbnail to ClickBank or eJunkie).
Table
of Contents (ToC)
Can you imagine a hard copy book
without a ToC? Not very practical, hey?
Similar to your site's nav bar, your
ToC allows your reader to navigate your ebook, and find what they are looking
for. An ebook without a clickable ToC is just as good as having no ToC at all.
This is essential in a non-fiction ebook,
where your reader will likely return to check (or re-read) something. A clickable
ToC makes it easier for your reader, and that makes your ebook more enjoyable
to use.
Headlines
and Subheads
 |
| Example page header |
Similar to a web page, headlines divide the content of your ebook,
and make it easier for your reader to find something. And it's your headlines
and subheads that make up your TOC. There's no reason not to be a little
creative with your chapter headlines (just don't go overboard).
Using creativity with your headlines
adds to the visual appeal of your page layout. You can consider using a different
font and color for your headlines - it's not uncommon to use a sans-serif font
for your body text, and a serif font for your headlines.
Paragraph
and Sentence Length
As ebooks are generally read
on-screen, big blocks of text can make it difficult to read (the same is true
if your reader prints your ebook). This is especially true for non-fiction.
Always look at your paragraph lengths, and break them up into shorter pieces
wherever possible. This is also the case with sentences; long sentences make it
difficult to grasp the meaning of what's being said.
Font
Selection and Size
In an ebook, you should use a
sans-serif font, as this makes on-screen reading easier. As mentioned above,
there's no reason not to use a serif font for your headlines, and a sans-serif
font for your body text.
 |
| Example PDF ebook page |
The font size in ebooks should be a
little bigger than in hard copy books. Generally, 12 point is a suitable font
size for ebooks. Don't go overboard and use a font size of 14 point - this has
"amateur" written all over it. But, if you have an ebook specifically
for children, it would be suitable.
Suitable
Images
If you have a how-to ebook, naturally your images will be of
the steps described. But for other non-fiction subjects images should be
carefully chosen - they should not be unrelated, or added just for the sake of
having "pretty pictures" in your ebook. This will also look
amateurish.
Images can also contribute to the
overall design of the page.
That's a wrap for Part 1. Please check back next week for Part 2 on how to Design and Format An Ebook Like a Pro!
